• • English
  • Español

Having hosted five Super Bowls since 1987, there’s no question that the “the Big Game” enjoys South Florida.  With our world-class beaches, exquisite restaurants, and lush hotels, South Florida’s sun-kissed multicultural community is a perfect fit for this blockbuster event that brings the world together.

While we know that the Super Bowl loves South Florida, it’s critical that we understand the profound impact that one of the biggest sporting events in the world has on our region, especially during trying economic times.  In addition to the priceless exposure we receive from the top-rated event in U.S. television history, the Super Bowl is also responsible for steering hundreds of millions of dollars into the coffers of local workers, small businesses, and municipal governments.

Here’s a closer look at what the two most recent Super Bowls have meant to South Florida’s regional economy:

Total Economic Impact for South Florida

• $463 million for Super Bowl XLI (2007)
• $334 million for Super Bowl XLIV (2010)

Jobs, Jobs, Jobs!

• 61% of business surveyed hired part-time staff to meet demand during the 2007 Super Bowl cycle.
• 83% of businesses surveyed indicated that they hired temporary employees to meet demand during the 2010 Super Bowl/Pro Bowl cycle.

Direct Spending

• 44% of businesses surveyed indicated that their weekly sales increased during the 2010 Super Bowl cycle.
• 54% of businesses surveyed indicated that their weekly sales increased during the 2007 Super Bowl cycle.

Tax Revenues

• After a difficult 2006, bed tax revenues – which are generated by tourists who stay at South Florida hotels – were up significantly in 2007 when Super Bowl XLI came to town.
• Most of Miami-Dade County saw an increase of approximately 15-20% in 2007.
• The same was true when Super Bowl XLIV visited South Florida in 2010, with bed tax revenues rising approximately 30-35% in most of Miami-Dade.